YSM
Colours
Primary Colours
YSM has three primary colours in our brand: red, black and white.
Please make sure these are accurately reproduced in anything you make.
YSM Red
Pantone 485
CMYK: 0 100 100 0
RGB: 255 0 0
HEX: E20612
Black
Pantone Black
CMYK: 0 0 0 100
RGB: 0 0 0
HEX: 000000
White
Pantone White
CMYK: 0 0 0 0
RGB: 255 255 255
HEX: FFFFFF
Secondary Colours
Secondary colours are primarily as a background colour for marketing material and community outreach
Where to use YSM secondary Colours:
Flyers Posters Events Postcards Social Media
Where NOT to use YSM secondary colours:
Font colour Brochures (Corporate, Bridges, Cornerstone, Evergreen) Collateral including Letterhead, Envelopes, Business cards Email signatures
Name-tags Newsletters Pop-up banners YSM website
YSM Blue
Pantone 312
CMYK: 92 0 12 0
RGB: 0 169 206
HEX: OOA9CE
YSM Blue
Opacity 40% of Pantone 312
CMYK: 25 0 1 0
RGB: 187 229 246
HEX: B8E9FA
Grey
Opacity 8% of Pantone Black
CMYK: 5 3 3 0
RGB: 240 239 239
HEX: F0EFEF